I believe that the Zoellner arts page received a change in direction and oversight July 9, 2012. I feel like there is a change of tone; one that seems lighter and more crowd oriented. On the page, Zoellner's management staff began to post humorous and light status post that would attract attention to the page. In addition to the status updates and posts, pictures of the crowd at events show up. This probably engage the crowd even more, due to the fact that they may see themselves and other consumers.
Right on the agenda, wrong on the date. But the intention (agenda) is more important for you to observe.
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